Results Statement: By using this system, you will have a profitable and effective Item of the Month program resulting in proper branding and profitability in the proshop.

6 weeks prior to item launch:

1. Begin researching items and determine what item we believe will sell well. Minimum required profit margin is 40% on apparel and 30% on accessories. Work with Danielle to determine what pricepoint we will go with. (Take into account any coupons that may be floating around in the gym.)
2. If necessary, ask a few parents or athletes if they like the idea of an item like that.
3. If stuck on an item, ask the parents in the team pages what sort of items they’d like to see.

When using heat transfers

5 weeks prior to item launch:

1. Order any necessary vinyl transfers or rhinestone decals. (Ensure payment is made and tracking number is received.) 
2. Order one Youth Large of the item (if shipping is required, attempt to pair this with the order from the previous month’s item to meet the minimum shipping requirement.) 

2 weeks prior to item launch: 

1. Heat press the single item received. Have an athlete model the item and take pictures.
2. Make the flyer for the item of the month using these pictures.
3. Add the item to the website (this can be a hidden row until launch day). 

When using Central Logos

3 weeks prior to item launch:

1. Email Josie to get a confirmed pricing.
2. Notify her of the estimated number of items and clarify exactly what we’ll be wanting.
   1. Confirm if Central Logos will design the item or if we will provide the design.
   2. If we are providing the design, place the order and notify the designer we need it back (and fully approved) within 7 days.

2 days prior to item launch: 

1. Put the item on the mannequin in the proshop.
2. Add the images to IG stories every other day until the sale is over.
3. Put the flyer on team pages letting parents know you will be launching the item on __ Day.
4. Post flyer on table tents and the back of the bathroom stalls pending importance.

Launch day: 

1. Post on Facebook
2. Add this to the weekly email for members
   1. Make sure to add, “If this is a gift, please notify our front desk so we don’t send your child home after practice with their item. We don’t want to ruin the surprise!”
3. Ensure the front desk is mentioning this item to athletes when they have: 
   1. 20% off pro-shop coupon for new members
   2. Twisters cash from Skills evaluation clinic
   3. Gift card
   4. Account credit

Throughout the sale: 

1. Continue posting this on social media twice per week.
2. Have an athlete wear the item to a team practice and around the gym. 
3. Have the athletes post on their own Instagram account wearing the item.

2 weeks after launch day or on final day of the sale:

1. Notify parents this is the final day to make the purchase by posting in Twister Nation and on team pages.
2. At the end of the day, remove the item from the website.

Day after sale closes:

1. Place order and pay in full.
2. Determine the shipping date and add this to the calendar.

When merchandise arrives: 

1. Heat press all items according to the heat press system.
2. Place in gift bag with tissue paper.
3. Make name tags and place on the bags.
4. Send an email to everyone who ordered letting them know their item is in.
5. Take a picture of the completed bag and post it to IG stories letting everyone know their items are available at the front desk for pick ups.
6. Items not picked up within one week: 
   1. Call parents to let them know the item is in.
   2. Leave a voicemail and follow up with an email if necessary.