When we first started the gym, I was familiar with one way of doing raises and evaluations: The military way. As a military member, little of your actually performance is factored when determining your lower-level rank achievements. Did you pass... Read More

Many years ago when we opened the gym, I was all about saving money. I didn’t want to be spending more than we were making each month, and enrollment was in such flux that I didn’t want to spend money... Read More

Yesterday I wrote in the big group about the time I clocked in at the gym for a week. If you didn’t get a chance to read that, you can do so HERE.    I want to expand for our... Read More

Last week at the Louisville conference, we had some fantastic conversations with attendees about the differences between working on your business and in your business. This is a concept every gym owner needs to learn, or you’ll find yourself operating... Read More

Mentorship calls are one of the most effective ways to gain perspective and make difficult decisions. Over the years, we’ve worked with a variety of people and a variety of personalities. There have been a few standouts that have really... Read More

A couple days ago we talked about the difference between a marketer and a sales person. Today, I wanted to give you a few tips for improving the sales in your program. If you didn’t read my blog from a... Read More

People get marketing and sales mixed up pretty frequently. In fact, I think a lot of people expect their marketing gurus to be amazing at sales and vice versa. This couldn’t be farther from the truth. I once heard, “Marketing... Read More

It’s important to track your daily sales. You don’t have to track every single item (though I know that’s enticing) because it’s going to take you all day to do it and frankly, at this stage in your business, you... Read More

When you’re first starting your cash accountability process, it’s important to make it simple for yourself and your staff. At the All Systems Go phase, you’ve got a lot going on without a lot of help. Over time, you can... Read More

Last week I told you about  “just cause”. This is the purpose that you operate your gym that is bigger than wins, finances or the number of kids in your gym. It’s the reason you stick through the hard times... Read More