Results Statement: By completing a SWOT analysis, you will find areas of your business that need focus and what areas have improved over time.
Tips for success:
- Give all core staff one week to complete this and send it in. Review it prior to setting your strategic priorities.
- Alternate this self-assessment with the others available in the Academy.
- Be specific. Don’t just say, “Our programs are strong,” say, “Which programs are strong?” Instead of, “Our tumbling classes have poor enrollment”, find out specifically which ones have poor enrollment. It’s easier to find trends (such as weak upper-level enrollment or weak prep programs) when you’re broad.
This is a Google Sheet. You can make a copy HERE.