Premier Academy 

Position Agreement – Marketing Coordinator

This is a Position Agreement by and between the Owner and the Marketing Coordinator, and is intended to franchise prototype the relationship between these positions.

Results Statement:  To support the effective operation and growth of Premier Academy.  Specifically this includes the acquisition and retention of clients by providing exceptional social media presence.   

Reporting Positions:  Premier Academy Owner and Program Coordinator

Entrepreneurial Work:

  1. Observe and document ideas and suggestions that will save the company time.
  2. Observe and document ideas and suggestions that will save the company money.
  3. Observe and document ideas and suggestions for new products and services which are consistent with the company’s Preferential Uniqueness.  (Building the Foundation for Success)

Managerial Work:

  1. Provide regular, ongoing feedback and support to your direct Special Events Workers
  2. Improve, on a continual basis, the Position Agreement by and between the Owner and the Marketing Coordinator.
  3. Develop Position Agreements for any possible future Reporting Positions.

Technical Work:

  • General Social Media 
    • Daily posts on all social accounts based on the Social Media Schedule and themes of the year
    • Social Media at competitions for PA
    • Highlight videos following special events i.e. Daddy Daughter Dance, Open House, etc. 
    • Plan the stories/themes being told/portrayed at events (i.e. supportive coaches or parents, dedicated athletes, community involvement/giving back, special bonds between parents/kids/athletes, making someone’s day)
    • Invite people to Like our Facebook Page who don’t currently follow us
    • Videos
      • Athlete highlight videos
      • Testimonial parent and athlete videos
      • I Can Videos 
    • Marketing

 

  • Marketing of upcoming events (clinics, special events, sales, guest coaches, camps, etc.) 

 

    • Communication through Facebook Groups 
    • Update TV in Lobby
  • Preparation 
    • Attend last meeting of the month to plan
    • Establish systems for Marketing and social media 
    • Communicate expectations with Special Events Worker
  • Document Systems using the Action Plan System 
    • Generally, two action plans per month is required, until your position is fully documented.
    • Thereafter, action plans will be written according to need.
    • Action plans will be written according to PA Action Plan System. 
    • Typically, action plans will be 3-6 pages.
    • Typically, one action plan will take 1-2 hours per month to write.
    • Typically, action plans consist of a “form”, plus the “instructions” on how to complete the “form.”
    • This is your best opportunity to “leave tracks in the sand”, and to be remembered for your contribution during your lifetime.
  • Prepare a Weekly Schedule
    • At the beginning of each week indicate what tasks you expect to be performing throughout the week and assign tasks to Special Events Workers or other Staff as required. 
    • This should take no more than five or ten minutes each week.
    • This is not something you get “graded” on; on the contrary, this is your system for taking charge of your day, letting your supervisor know how you see your day, on a “best guess” basis.

 

  • Prepare a Weekly Management Report
    • Using the Weekly Report provided from Entreleadership.  
    • This should take no more than five minutes each week.
    • This report is intended to provide feedback on your workload, stress level and overall success or challenges of the week.  
    • This report must be submitted at the end of each week.
  • Extraordinary Customer Service
    • Assist all clients at Premier Academy.  Present all products and services in a helpful, informative, caring and honest manner.
    • Assist customers and potential customers requesting information via social media outlets.  

Monthly Benchmarks

In order for this position to exist, the following monthly benchmarks must be hit. 

  1. Facebook and Instagram Insights increase from month to month.  
  2. Remain within budget for marketing
  3. Trial enrollment is consistently at 30 participants each month

General Standards

General Standards specific to this position:

  1. All written communications should be prepared with precision and care and double checked for accuracy before being distributed to the client or prospect.
  2. All computer transactions should be double checked before completion of the transaction.
  3. Be prepared to take on other work accountabilities as assigned by your supervisor.

General Standards for all employees:

  1. The primary concern is for the Client (student & parents).  Client needs will be met in a manner consistent with the company Mission.
  2. Every employee will present themselves with the highest level of honesty, competency and professionalism at all times.  Acts of dishonesty will result in disciplinary action or immediate dismissal.
  3. All clients and fellow employees will be greeted and treated in a friendly, professional manner.  Remember, we are in the Relationship business – Not just the Cheerleading and Tumbling business. 
  4. Clients will be treated with respect at all times.  Use of phrases like “Please” , “Thank You” and “My Pleasure” are required during conversations with clients.  
  5. The telephone will be answered in a friendly and courteous manner, using established scripts.  Phone calls should be answered by the third ring.
  6. All telephone calls will be returned as promptly as possible, with a goal of returning all calls within two hours and never later than the next business day.
  7. All Emails will be responded to within 24 hours of receipt.  
  8. Personal calls are to be held to a minimum.  Long or extended personal calls are not permitted.
  9. Effort will be made to help employees / peers perform to the best of their ability and to meet company and department standards.
  10. All work will be performed according to the developing Operations Manual, as well as in the spirit of the company’s Strategic Objectives.
  11. All employees will make understanding the Client’s needs a priority.
  12. All work will be neat and accurate.  All correspondence will be presented in a neat and professional manner.
  13. All documents, records and files will be maintained within Google Drive on the computer and shelving units in an organized, orderly, and accessible manner.
  14. The security and confidentiality of files and all business matters will be upheld at all times.  Breach of confidentiality will result in immediate termination and potential prosecution.  All proprietary company information will be held as strictly confidential.
  15. No conversations regarding compensation will be discussed with anyone other than your immediate supervisor or the Owner.
  16. Socializing will not impede workflow.  All employees will respect each other’s time and need for concentration.
  17. All employees will strive to independently initiate follow-through and take action in order to produce effective results without supervision.
  18. All employees will use good judgment in making decisions and understand the value of saying, “I don’t know the answer…but I will find out!”
  19. All employees will ask questions when in doubt.
  20. All employees will utilize established channels of communications whenever possible to minimize interruptions.  These include e-mail, daily reports, and weekly meetings.  However, employees should never fail to seek advice or guidance when immediate help is needed.
  21. All employees will prioritize, plan and utilize time in a manner to be most effective.
  22. All ideas for improvement will be submitted to your immediate supervisor during weekly meetings.  Employees are encouraged to submit ideas in the form of an Action Plan.
  23. All employees will strive to create simplicity in our business by documenting systems and writing action plans.
  24. Employees will enjoy learning, creating, and improving systems.
  25. Employees will be pro-active, anticipate problems, and demonstrate enthusiasm about their work.  

Additional Standards for Supervisors and Coordinator:

  1. All Supervisors and Coordinator will seek to motivate employees and provide reassuring guidance.
  2. All Supervisors and Coordinator will provide technical and staff assistance when required.
  3. Supervisors and Coordinator will enforce company policies and rules.
  4. Supervisors and Coordinator will treat subordinates with respect, demonstrating an attitude of care and concern.
  5. Managers and Supervisors will meet weekly with their subordinates.

Signatures

 

Statement of the Position Holder:

I accept the accountabilities of this position and agree to produce the results, perform the work, and meet the standards set forth in this position agreement.

 

Signature:___________________________________  Date ______________________

 

Statement of the Position Holder’s Supervisor:

I agree to provide a working environment, necessary resources, and appropriate training to enable the accountabilities o this position to be accomplished.

 

Signature:___________________________________  Date ______________________